AAA School of Advertising South Africa
The AAA School of Advertising was established 30 years ago by the Association of Advertising Agencies (AAA) to train young talent into the advertising industry and has been known as the official higher education institution for the South African Advertising Industry ever since. Since then, we have trained thousands of industry professionals.
The AAA adopts a holistic approach to teaching advertising, design and marketing, incorporating the challenges of new technology and media. Our ties to the industry ensure students are given live briefs to work on. Working in agency-simulated teams, allows them to integrate theory with practice and hit the ground running once they graduate.
We’re a creative hub for advertising and marketing talent. We believe in providing more than just knowledge, but skills and practical experience as well. Potential is turned into achievement by encouraging creative exploration, and by realising that innovation is integral to the learning process.
AAA School of Advertising South Africa Offered Courses | Programmes
- BA Marketing Communication
- BA Creative Brand Communication
- Marketing Communication
- Visual Communication
- Visual Communication
- Higher Certificate In Marketing Communication
- Higher Certificate In Visual Communication
- Higher Certificate In Digital Marketing (Online)
AAA School of Advertising South Africa Tuition Fees
2022 Fees:
| Qualification | Duration | 2022 Course Fees |
| BA in Marketing Communication (full-time) | 3 years | R92,990.00 For existing and new students. |
| BA in Marketing Communication (part-time) | 4 years | R69 190.00 for existing students. R74 190.00 for new students. |
| BA in Creative Brand Communication | 3 years | R92,990.00 For existing and new students. |
| Diploma in Marketing Communication | 3 years | R72 390.00 for existing students. R82 690.00 for new students. |
| Diploma in Visual Communication | 3 years | R72 390.00 for existing students. R82 690.00 for new students. |
| Higher Certificate in Marketing Communication | 1 years | R49 990.00 for new students. |
| Higher Certificate in Visual Communication | 1 years | R49 990.00 for new students. |
*Mature Age Exemption: Candidates who have attempted matric/Grade 12, reached the age of 23 before or during the first year of Registration may be considered for admission. Work experience may also be considered for RPL (Recognition of Prior Learning)
Please note:
- There are 3 payment plans to choose from of 3 months, 6 months and 10 months which are interest bearing. First instalments payable by the 28th of February 2022
- Non-South African residents must pay the full tuition fee by 28 February 2022.
- On written acceptance of the student to study at the AAA School of Advertising, for early registrations a non-refundable deposit of R3000.00 is required to secure admission. To be fully registered the balance of R6000 is payable by the 28th of February to cover the full deposit amount of R9000. Note that the registration deposit will be credited against your tuition fees.
- Fees indicated above are for a 12-month period and not for a full qualification.
- Each year the AAA School Board will decide on any escalation of fees.
- Non-payment of the tuition fees can result in deregistration as per our Enrolment Contract and may prevent you from access into the campus and attend lecturers.
- Fees are not refunded in the case of cancellation of studies during the academic year. Please refer to the terms and conditions on our Enrolment Contract.
AAA School of Advertising South Africa Admission
Applicants are required to have the appropriate combination of recognized NSC (National Senior Certificate) subjects, as well as certain levels of achievement in matric in these subjects, and the required APS points, as illustrated in the table below.
Degrees, Diplomas and Higher Certificates
*Specific admission requirements by Qualifications
| Qualification | NQF | Duration | Minimum Requirements |
| BA in Marketing Communication (full-time) | 7 | 3 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy. |
| BA in Marketing Communication (part-time) | 7 | 4 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction |
| BA in Creative Brand Communication | 7 | 3 years | NSC with Degree endorsement. APS: 24 if Maths was passed OR 25 if Maths Literacy was passed. 50% for English/Language of Instruction. 40% for Maths/Maths Literacy. |
| Diploma in Marketing Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Diploma in Visual Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20 AND a pass in Maths/Maths Literacy. |
| Diploma in Marketing Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Diploma in Visual Communication | 6 | 3 years | NSC with Diploma endorsement. APS: 20 AND a pass in Maths/Maths Literacy. |
| Higher Certificate in Marketing Communication | 5 | 1 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
| Higher Certificate in Visual Communication | 5 | 1 years | NSC with Diploma endorsement. APS: 20. 50% for English/Language of Instruction. Passed Maths/Maths Literacy. |
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